Delivering
I am struggling with a design. My current client has specific ideas about what the design should be. They provided examples. The examples are poor. They would be better served with a design that is more unique and reflecting their specific identity. How do you tell someone that what they want isn’t what they need.
My design work reflects this tension. I feel compelled to provide them what they asked for. They are the client; they are paying. They may be disappointed if I do not provide what they asked for. I also feel compelled as a designer – the person they hired to provide visual design expertise – to provide the best design possible for their needs. My design work is therefore falling somewhere in between.
There must be a way to address both needs. The project is in the early stages of development. However, it can be challenging to create multiple designs for the same project. It is hard enough to come up with a single good idea. Time limitations make it even more difficult. But that’s the job. It wouldn’t be interesting without the challenge. At this point in my career, I should be able to meet the challenge. That’s not an unreasonable expectation.
Found online today: The Typographic Desk Reference website. This is a great, simple web page built mostly on sound typography (go figure) and using a minimum of color and image. The book also reminds me that I need to distribute my wish list for Christmas. I am hoping for some nice design books.